PSD to WordPress development

So we start with that decision rather than assuming. A block theme suits teams who want to edit layouts themselves, because templates, headers, footers and patterns all become editable in the site editor. A classic theme suits teams who want strict control of a layout that must not drift, typically with custom fields driving the editable regions. A hybrid gives you block editing inside classic templates. There is no universally right answer, and we will explain the trade-off in terms of who maintains the site rather than in terms of what is newest.

Where we build a block theme, your design system goes into theme.json. Colours, the type scale, spacing steps, and layout widths are declared once as theme settings — which means the editor only offers the values your brand actually uses. Editors get a palette rather than a colour picker, and the design cannot drift a shade at a time over eighteen months of content edits.

Repeating sections in your design become block patterns. A testimonial row, a feature grid, a pricing table or a call to action is registered once, and your team inserts it from the pattern library with the styling already correct. That is what makes a custom theme genuinely self-service instead of merely claiming to be.

We do not build on a page builder. Elementor, Divi and WPBakery are practical for teams without a developer, but they add substantial CSS and JavaScript to every page and lock your content into markup that only that plugin can read. A hand-built theme starts fast and stays portable, and that is usually the difference between passing and failing Core Web Vitals on a content-heavy site.

Selling something? WooCommerce templates are themed to your design — product, category, cart, checkout and account — using template overrides in the theme rather than edits to the plugin, so an update never removes your work.

Everything follows WordPress theme standards: no core modifications, functionality that belongs in a plugin kept out of the theme, escaped and sanitised output throughout, translation-ready strings, and markup built to WCAG 2.2 AA. Updates apply cleanly because nothing was patched that should not have been.

Replacing an existing WordPress site? We can build the new theme against your current content structure so the switch is a theme change rather than a migration.