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Service · from $49

PSD to HTML5 and modern CSS

Semantic HTML5 and modern CSS, hand-written — fast, accessible, framework-free markup that search engines and AI crawlers read cleanly.

HTML5 stopped being a feature list a long time ago. It is simply HTML — a living standard that has kept moving. What separates a good build from a mediocre one now is not whether you used the new tags, but whether the structure is genuinely semantic, the CSS is genuinely modern, and the page is fast on a mid-range phone.

Semantic structure is the part that pays. A page built from real landmarks — header, nav, main, article, aside, footer — with a heading hierarchy that never skips a level gives a screen reader a usable outline, gives a search engine a reliable map of what the page is about, and gives an AI crawler something it can quote accurately. A page built from nested divs gives all three of them nothing.

A lot of what used to need JavaScript is now native. <dialog> handles modals with proper focus trapping. <details> handles accordions. The popover attribute handles dropdowns and tooltips. Forms validate themselves. We reach for the platform first, which means less JavaScript to download, less to break and less to keep accessible by hand.

The CSS is current too. Grid and flexbox for layout, clamp() for type and spacing that scale smoothly instead of jumping at breakpoints, custom properties for tokens, logical properties so the layout survives translation into a right-to-left language, and :has() for the state-based styling that used to require a class toggled by script.

There is no jQuery and no CSS framework unless you ask for one. Interactions ship as small, dependency-free vanilla JavaScript. Most marketing sites we deliver carry under 15KB of script, which is the single biggest reason their Core Web Vitals look healthy without a separate optimisation pass.

Accessibility is built in rather than added later. Interactive elements are real buttons and links, focus is visible and ordered sensibly, images carry meaningful alternative text, and every colour pair in the delivered build is measured against WCAG 2.2 AA before handover.

Wondering whether a tool could do this instead? We wrote up what automated PSD to HTML converters actually output and where they stop being useful. If all you have is a flat export rather than a layered file, see image to HTML.

Working from a Figma file rather than a PSD? The same team and the same standard apply — see Figma to HTML for how we read auto-layout, variables and components straight out of the file.

What ships with every HTML5 build

  • Semantic landmarks and a heading hierarchy that never skips a level
  • Native elements — dialog, details, popover, built-in form validation — before any JavaScript
  • Modern CSS: grid, flexbox, custom properties, clamp() fluid scaling and logical properties
  • Responsive from 320px upward, tested on real handsets rather than only in a device emulator
  • Images optimised as WebP or AVIF with correct width and height so nothing shifts as it loads
  • W3C validated markup, no jQuery, and typically under 15KB of JavaScript
  • Dark mode support wired to prefers-color-scheme when your design includes it

Need the same markup as React components or a Next.js app instead of static pages? Those are separate service lines and the front-end standard is identical across all three.

PSD to HTML5 starts at $49

Send your design and get a fixed quote — usually within a few hours.

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  • HTML5
  • Modern CSS
  • Semantic
  • Responsive
  • Accessible
  • No jQuery
  • HTML5
  • Modern CSS
  • Semantic
  • Responsive
  • Accessible
  • No jQuery

FAQ

PSD to HTML5 — questions we get asked

Do you use a CSS framework?
Only if you want one. The default is hand-written modern CSS with custom properties, which keeps the payload small. We also build in Tailwind or Bootstrap when your team already works that way.
Is jQuery included?
No. Everything jQuery was used for — sliders, tabs, accordions, modals, smooth scrolling — is handled by native elements or small vanilla JavaScript, which removes roughly 30KB of dependency from every page.
Will the pages pass Core Web Vitals?
A static HTML5 build from us normally passes on its own, because the payload is small and images are sized correctly. Where a page depends on third-party embeds or an existing back end, we scope that separately as a Core Web Vitals engagement.
What does it cost?
Pricing is per page with a lower rate for inner pages, and it is listed in full on our pricing page. Send us the design and you will get a fixed quote, usually within a few hours.

A friendly team who create neat stuff for our clients

Tell us about your project and we will get back to you with a fixed price and a delivery date.